Airport goals and objectives should be well defined before a marketing plan can be effectively developed and executed. Key Definitions Action plan: Describes the actions intended to achieve the stated goals and objectives. It is often a component of an airport business plan or strategic plan. It serves as the road map that converts marketing goals into specific activities.
A market- ing plan should be updated regularly to reflect achievements and changes to the action plan. As noted in ACRP Report 28, an effective airport marketing plan is customer and service centered, differentiates itself from competitors, is easily communicated, is motivating and is flexible. Action plan: The action plan includes a detailed description of the marketing activities that will be undertaken to achieve each objective.
It should include a task description, assignments of people, schedules and budgets. Management and monitoring: This section of the plan includes information on how to monitor the marketing campaign and progress against goals and update the marketing plan as needed. Seven Steps to Creating an Effective Marketing Plan Before an airport creates a marketing plan, a self-assessment is necessary.
This can occur in the strategic or business planning process. Part 2 of ACRP Report 28 details the seven steps to prepare and implement a marketing plan, which are summarized in Figure It also provides examples of goals, objectives and actions for an airport to consider when developing marketing plans for GA airports and small commercial service airports as well as case studies that highlight successful airport marketing plans. Assistance in Developing a Marketing Plan The use of a marketing or public relations firm can help an airport develop a marketing plan from an objective viewpoint and help deflect possible political influence.
A marketing consultant can also efficiently generate market research and identify the most effective marketing tools to utilize.
They can also assist with advertising materials, website development, social media and advertising placement. Other qualified resources that could be considered in the development of marketing plans include local colleges and universities, economic development groups, cham- bers of commerce, city staff and volunteers.
Seven steps to creating a marketing plan. It also discusses a variety of possible marketing tools that could be considered. Social media has become a key communication tool for airports over the last several years. Key Definitions Earned media: Publicity gained through promotional efforts other than paid media.
Media relations plan: A document that provides the process of how to interact with the media with clarity and purpose. Paid media: Advertising purchased through publications, radio or television stations, websites and social media. Press kit: A document that contains information and photographs about the airport and is used to submit publicity materials to the media for consideration. Social media management: The utilization of tools to grow social media presence, monitor accounts and keep track of online activities of various social platforms.
Types of Communication Tools Airports must rely on various communication tools to engage stakeholders, promote the airport, network, advertise, inform the media and relay important information. Which tool is chosen will depend on the message, the audience you are trying to reach, budget and other factors. This report also notes examples and best practices for using traditional means, websites and social media for airport communication and marketing.
ACRP Report 28 divides marketing tools into three categories: public relations, advertising and networking. Figure 17 shows the various communication and marketing tools that can be considered. ACRP Synthesis Allow this favorite library to be seen by others Keep this favorite library private. Find a copy in the library Finding libraries that hold this item Airport planning and management.
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View as Grid List. Ronald Sterkenburg , Michael J. Published: April 23rd Loring Karol. News Annual Reports. TRB Annual Report. Marine Board Annual Report. Airports worldwide are setting aggressive zero- or low-emissions targets.
Airports and the communities they serve view robust air service as an important element for economic well-being and overall quality of life. Transportation network companies TNCs have become an increasingly popular form of transportation since initially permitted at some airports in The complexity of airport management has grown dramatically in recent years, with increased security requirements, a focus on sustainability, increased competition, new technologies, and traffic growth.
Staff from smaller airports typically lack specialized expertise in the negotiation and development of airport property or the resources to hire consultants.
Introduction of unmanned aircraft systems UAS will pose safety, economic, operational, regulatory, community, environmental, and infrastructure challenges to airports. It is anticipated that unmanned aircraft systems UAS will increase in activity within the airport environment and will expand due to market demand, operational requirements, and changes in UAS specifications such as size, weight, and payload.
The introduction of unmanned aircraft systems UAS has presented a wide range of new safety, economic, operational, regulatory, community, environmental, and infrastructure challenges to airports and the National Airspace System. Most general aviation GA airports are minimally staffed and rarely employ environmental specialists, and the National Environmental Policy Act NEPA can be overwhelming to work through for those not familiar with the requirements.
The airport industry has adopted specific design codes in response to state and federal regulatory requirements—including the Americans with Disabilities Act—to accommodate employees and travelers with disabilities.
Environmental regulations have long required airports to undertake review of many actions associated with planning and development. Many airports undertake stormwater projects to accommodate facility expansion, address obsolescence, and respond to evolving regulatory requirements. As demand for air travel grows, airport-related emissions are increasing and airports are challenged to reduce associated environmental impacts.
Incompatible land uses can threaten the safe utility of airports and expose people living and working nearby to potentially unacceptable levels of noise or safety risk. Airports continually balance demands to improve infrastructure within the realities of available budgets.
Future demand for shorter-range airline trips is unstable, affected by changes in technology as well as consumer preferences. TRB's Airport Cooperative Research Program ACRP Research Report provides guidance and tools for airports to aid in effective communication with passengers and persons with disabilities, including those with cultural and language differences.
Airport Air Quality Management July 3, Tracking Alternative Jet Fuel November 3, Improving the Airport Customer Experience July 27, TRB's Airport Cooperative Research Program ACRP Report Improving the Airport Customer Experience documents notable and emerging practices in airport customer service management that increase customer satisfaction, recognizing the different types of customers such as passengers, meeters an Airports in the National Economy May 14, Guidebook for Through-the-Fence Operations September 17, Apron Planning and Design Guidebook December 7, The risk of disease transmission at airports and on aircraft is similar to the risks associated with other densely populated places.
Evaluating Airfield Capacity December 17, Airport Leadership Development Program May 20, Considering and Evaluating Airport Privatization May 29, Sustainable Airport Construction Practices January 17, Planning for Offsite Airport Terminals September 27, Marketing Guidebook for Small Airports March 8, Strategic Planning in the Airport Industry January 16, The first edition of this report, in , provided a comprehensive industry reference for the management of airport deicing runoff.
Integrating Airport Information Systems April 29, David Yates. Shashi Menon. Alan Short. Airports, airport systems, operations management, and administration are discussed in detail.Search this site. Book by Airport planning and management 6th edition free download Reiter. Hunter, Jr. Larsen Angel. Wayne Beaty. Brent Strong. Robert Jacobs. James Aweya. Daniel Shaw. La Roche. Book by Dieter Laux. Das Think! Book Book by Ralf T. David Cooper. HarrellJr. David Yates. Shashi Menon. Alan Short. Airports, airport systems, operations management, and administration are discussed in detail. This authoritative volume addresses changes in technology, structure, airport planning and management 6th edition free download political environment, including enhanced security, environmental impact, and regulatory issues. The Sixth Edition of this landmark guide to the planning, development, and management of airports is ideal as a course text, self-study tool, and professional reference. Coverage includes:Fully revised, updated, and reorganized to reflect the latest advances in the aviation industry, Airport Planning and Management, Sixth Edition offers comprehensive coverage of rdition challenging field. Coverage includes:. Airport Planning and Management, Sixth Edition. Seth B. Young, Ph.D. Alexander T. Wells, Ed.D. Archived edition. There are other editions of this item. AIRPORT PLANNING AND MANAGEMENT 6/E 6th Edition, Kindle Edition Read with the free Kindle apps (available on iOS, Android, PC & Mac), Kindle. *FREE* shipping on qualifying offers. Airport Planning And Management 6/E 6th Edition Get your Kindle here, or download a FREE Kindle Reading App. Edition/Format: eBook: Document: English: 6th edView all editions and formats the aviation industry, Airport Planning and Management, Sixth Edition offers. AIRPORT PLANNING AND MANAGEMENT 6/E (6th ed.) After you've bought this ebook, you can choose to download either the PDF version or the ePub. The Sixth Edition of this landmark guide to the planning, development, and management of airports is ideal as a course text, self-study tool, and professional. GREtyuwonMThewoll - Read and download Seth Young's book AIRPORT PLANNING AND MANAGEMENT 6/E: Edition 6 in PDF, EPub online. Free. He has con- sulted and taught on airport planning “on all continents except work will meet your requirements or that its operation will be uninterrupted or error free. to the second edition of Airport Systems Planning, Design, and Management! Aircraft Contact Stands Consider a passenger building with six fin- ger piers. Airport management on an international level 10 Preface. In , the first edition of Airport Planning & Management pioneered an inno- assistant director, with supervision over six principal divisions: airway engi- neering Aircraft landing to or taking off from a runway need an area free of obstruc-. president of the International Aviation Management. Group, Inc. He serves as resulted in unique challenges in creating an updated fifth edition of this important and highly For statistical purposes ICAO has divided the world into six regions: Asia and that the VORs were relatively free of static and it is much easier for a. A Category: Page: N. Be the first. Please enter recipient e-mail address es. Similar Items. The Indian aviation industry has shown impressive growth, contributing 1. Please re-enter recipient e-mail address es. Wensveen Publisher: Ashgate Publishing, Ltd. The Sixth Edition of this landmark guide to the planning, development, and management of airports is ideal as a course text, self-study tool, and professional reference. Home About Help Search. Search WorldCat Find items in libraries near you. WorldCat is the world's largest library catalog, helping you find library materials online. Linked Data More info about Linked Data.